To understand LeadGen Campaign we will first give a simple overview of two types of Ads that are most often run on the Facebook platform. (There are more types)
1. Image ads - These ads are offering a great start with Facebook paid advertizing. Image ads are simple and creative with a clear call to action.
2. Video ads - can run in the News Feed and Stories, or they can pop up in-stream ads in Longer facebook videos. They are a great way of showcasing your business in action and are attractive to people, which essentially means greater results.
Choosing your objective!
Facebook offers 11 marketing objectives based on what we want you to accomplish. They need to be aligned with your goals - Brand awareness, Reach, Traffic, Engagement, App installs, Video installs, Lead generation, Messages, Conversions, Catalog Sales, and Store traffic.
Campaign objectives are based on what your goals are, but we need to pay attention that conversion-oriented objectives are paid per action, and exposure objectives - like traffic and views, are paid per impression.
Facebook LeadGen is a way of building interest in your business. In this way, on Facebook, we create campaigns with a lead generation objective that allows potential clients to fill out a form with their contact information and share them with you. Using this process, we can also track lead conversion events on your own website using the Facebook pixel.